Mima Mami is a private dinner concept created by a dear friend of mine. Over the years, he has perfected his mom’s traditional lasagna recipe.

The secret? Fresh & local ingredients, hours of patience and lots of love. Taking inspiration from traditional Italian signage which can be found in coffee shops or trattorias, the branding’s approach is playful, simple and catchy. The use of Cartograph CF for smaller text adds a modern twist to the overall visuals.

A cartoony Italian chef mascot was developed to add a human touch. Through different scenes, the viewer dives into the different steps of preparation and sees the passion put into every detail.